Best of 2025 — The Five MSP Ideas That Resonated Most
A look back at the ideas that stuck — and why they mattered.
Hey, it’s Rob.
Welcome to The MSP Playbook — where I share simple, actionable ideas to help you build a calmer, more scalable MSP.
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Quick announcement.
As part of my yearly tradition, I’ll be taking a two-week break from the newsletter for the holidays.
I use this time to unplug, spend time with family, and reflect on what I want to do more of—and less of—in the year ahead. I hope you have a great holiday, and I’ll be back in your inbox on Tuesday, January 6, 2026.
Below are the five posts that resonated most in 2025.
If one stands out, that’s probably the right place to start.
1. The AI Shift — Why the MSP Business Is About to Change Forever
The MSP model isn’t slowly evolving. It’s breaking. AI is quietly removing large parts of what MSPs get paid to do today. This post explains what’s disappearing—and where real value is moving next.
2. What Happens When Copilot Knows IT Better Than You?
Copilot is no longer a helper. It’s starting to do the work. When AI can configure, troubleshoot, and explain IT faster than humans, the MSP role has to change. This post explores what happens when “knowing IT” stops being the differentiator.
3. The MSP Christmas List
Most MSPs don’t need more tools, services, or offers. They need less. This post is a list of things to stop doing so your business can feel lighter and run cleaner. Think subtraction, not optimization.
4. The Vibe Shift — Why the MSP Model Needs a Reboot
Clients don’t want to be managed the way they used to. They want clarity, confidence, and systems that just work. This post breaks down why the old MSP control model feels wrong—and what replaces it.
5. Stop Running Projects. Start Leading Journeys.
Projects end. Problems don’t. Real value comes from guiding clients through ongoing improvement, not one-off fixes. This post explains why journeys beat projects—and how that changes your role entirely.
Wishing you a great holiday season and some time to unplug.
I’ll see you back here in January.
— Rob
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