Fixing Your Current MSP — Without Burning It Down
A practical guide to simplify, refocus, and get back on track.
I used to chase growth by piling on more—services, tools, clients—hoping something—anything—would stick.
But that mindset left me overwhelmed, stretched thin and silently panicking.
What I really needed was space—to breathe, to focus, to rebuild.
Fewer moving parts.
Less chaos.
More clarity.
If your MSP feels heavy, bloated, or stuck—it’s not broken.
It might just be misaligned.
Here are three moves to clean up your MSP—without burning it down.
1. Standardize One Offer
Too many offers don’t scale—they dilute your value.
Pick one offer. Align it with a specific type of client you actually enjoy working with. Build your product, service, and message around one clear outcome. Archive your old packages—even the profitable ones. The overhead isn’t worth the confusion.
Your business needs clarity more than it needs options.
2. Reposition 3 Clients
Your next breakthrough clients might already be paying you.
Pick 3 trusted clients who resemble your ideal future customer. Call them. Let them know you’re rolling out something better—more focused, more valuable, and made for them. Offer VIP treatment, consistent pricing, and early access. Use their feedback to shape the future version of your MSP.
If they’re excited, you’re on the right track.
3. Test 1 Direct Outreach Campaign
You won’t grow by staying quiet.
Choose your niche. Build a short, clear campaign that speaks to a specific pain. Then show up—call, email, even mail a handwritten note. Stop waiting for leads to land in your inbox. Make noise. Stir things up. Track every response.
You’ll learn more from 10 days of action than 10 months of waiting.
Fixing your MSP isn’t about overhauling everything—it’s about getting back to what works. A clear offer, the right clients, and direct action can breathe life into what already exists. Real growth often comes from letting go—of noise, fear, and everything that no longer fits.
So here’s the question:
What would your business look like if it was simple, focused, and built to scale?
Start there. Start now.
Whenever you're ready, here are 2 ways I can help you:
Become a Paid Subscriber
Get weekly insights, strategies, and actionable tips to grow your MSP business delivered straight to your inbox.
Work With Me 1:1
Looking for a hands-on partner to help grow your MSP? Let's work together to create a scalable, profitable business model designed for success.
Enjoyed this article? Hit the like button! 🩵
Got feedback or additions? Drop a comment! 💬
Connect with me on LinkedIn for more insights and updates!
👉 Follow me on LinkedIn.