The MSP Do-Over: 3 Things I’d Get Right from Day One
If You Could Hit Reset on Your MSP, What Would You Do Differently?
It’s 10 PM.
You’re still working on a client system you thought would take 10 minutes.
Your wife’s upset.
You missed dinner.
And right about now, you’re probably wishing you could just start over.
Most MSPs don’t fail because they’re lazy.
They fail because they build the wrong kind of business:
Complicated
Scattered
Reactive
Fix the foundation, and everything else gets easier.
Here’s how I’d do it differently:
1. One Product → One Target → One Price
Your whole MSP comes down to one thing:
Getting your product and pricing right.
Too many MSPs jump in trying to do it all.
They pile on services, stack tools, and end up with a business that’s messy, confusing, and hard to sell.
The fix?
One product.
One target client.
One price.
Keep things simple and clean so you can actually scale.
Pick something you can deliver over and over without burning yourself out.
Aim it at clients who actually need what you offer—and can pay for it.
Price it at one flat rate that makes quoting and selling a breeze.
Clear offer.
Clear price.
That’s how you build momentum.
2. Client Alignment vs. Technical Chaos
Stop copying what every other MSP is doing.
Focus on your clients.
The industry loves shiny new tools and fancy tech talk.
Your clients don’t care.
They just want things to work: to be safe, stable, and simple.
If you’re working with small businesses that don’t need enterprise-level stuff, don’t sell them enterprise-level stuff.
Give them what they need and nothing more.
Forget the noise.
Stay focused on who you’re serving.
3. Simplicity Over Complexity
Complicated systems break.
They eat your time, your money, and your sanity.
Simple systems scale.
Before you add anything new—a tool, a service, a process—stop and ask:
Does this make life easier for me or my clients?
If the answer’s no, skip it.
Build stable environments.
Fix problems once and document them.
Treat your clients like humans, not machines.
Simple makes everything work better—and it makes you more money.
I’m Giving You Permission to Start Over
You don’t have to keep doing what you’re doing.
Your business is either product-led or panic-led.
One gives you freedom.
The other keeps you stuck putting out fires.
The business you build today shapes the life you live tomorrow.
Get the basics right—one product, one market, one simple way of working—and you’ll build a business that serves you, not one that runs you into the ground.
So what’s stopping you from hitting reset?
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