Why Your MSP Struggles to Get Clients (And How to Fix It)
What’s really holding your growth back.
Are you frustrated that your MSP isn’t growing like you thought it would?
You’re doing everything they say works:
Outbound, inbound, paid, socials.
But nothing sticks.
A lead finally books a call.
You think, This might be the one.
You walk them through your services, explain your value, and wait for the response.
Then… silence.
They never reply.
No feedback.
No objections.
Just another ghosted call.
Running an MSP is tough.
But does it have to be?
Let’s talk about four questions that keep MSP owners up at night—and what’s really holding your growth back.
1. Why am I not getting new clients?
You think it’s a marketing problem.
More visibility should mean more clients, right?
So you tweak your website.
Post more on LinkedIn.
Maybe even try paid ads.
The traffic increases, but conversions stay the same.
The real problem?
You don’t have a marketing problem.
You have an offer problem.
If your offer doesn’t immediately feel like a “must-have,” no amount of traffic will fix that.
Prospects don’t buy because they see you–they buy because they see something they can’t ignore.
2. Why do prospects ghost me after one call?
You think it’s a pricing problem.
They seemed interested.
They nodded along.
You think, Maybe they just need time to think it over.
So you wait.
And wait.
And… nothing.
You wonder, Was it the price?
Did I charge too much?
The truth?
Price isn’t the problem.
Perceived value is.
People don’t ghost when they see an obvious return on investment.
If they’re disappearing, it’s because they don’t fully believe your solution is worth it—yet.
3. Why does selling feel so hard?
You think it’s a sales skills problem.
You follow the script.
Handle objections.
Close with confidence.
But instead of a yes, you get: “We’ll think about it.”
You try a new approach.
More urgency.
More proof.
Same result.
The issue?
Selling is hard when your offer isn’t clear, differentiated, or compelling enough to make the decision easy.
Sales isn’t about convincing—it’s about making the right choice obvious.
When your offer is dialed in, people don’t need to be pushed.
They lean in.
4. Why do I keep hitting a revenue ceiling?
You think it’s a lead volume problem.
So you double down.
More referrals.
More outreach.
More calls.
It works—for a while.
But growth stalls.
Again.
You start to wonder if you’ve maxed out your potential.
Maybe the market is saturated.
Maybe you’ve hit your limit.
No.
The real problem?
Your offer isn’t scalable.
If what you sell is too customized, too complex, or too dependent on you, growth will always be capped.
Simplicity scales.
Complexity breaks.
The Real Fix: Your Offer
If your offer isn’t working, no amount of marketing, sales tactics, or lead generation will fix it.
Clients don’t buy services—they buy solutions to their problems.
If your offer doesn’t instantly make them think, “This is exactly what I need,” they’ll hesitate, ghost you, or choose someone else.
You don’t have a marketing problem, a pricing problem, or a sales problem.
You have an offer problem.
Fix that, and everything else gets easier.
Ask yourself: If you were in your prospect’s shoes, would you buy your own offer without hesitation?
If not, it’s time to rethink your approach.
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