You Don’t Need More Services. You Need One Damn Good Offer
Burn the feature list. Build something people actually want.
This one’s gonna be different.
I’ll be honest–the last two newsletters didn’t land the way I hoped.
They were packed with strategy, frameworks, and structure.
The kind of stuff I know builds a profitable solo MSP.
But maybe that’s not what you needed right now.
Maybe you’re still stuck trying to figure out:
“What do I actually sell–and how do I make someone want it?”
So let’s hit reset.
No fluff. No theory.
Just one truth:
You don’t need more services. You need one damn good offer.
You’re Not Getting Traction Because Your Offer Sucks
Most struggling MSPs have one thing in common:
They’re selling too much stuff to too many people–with no clear offer.
They’ve got a 17-page service sheet.
It’s got every tool they’ve ever touched.
RMM, EDR, M365, DNS filtering, an Open Source app they got in 2017… it’s all in there.
And guess what?
Their clients still don’t know what the heck they actually do.
What If You Only Sold One Thing?
Not one service.
One clear outcome.
Imagine this:
“I help small accounting firms avoid IT headaches during tax season and beyond—using a secure, done-for-you Microsoft 365 setup.”
Boom. That’s your offer.
Not a menu. Not a proposal. Not a mess.
One line. One result. One audience.
Here’s How You Build It
Forget the tech.
Start here:
1. WHO do you help?
Pick one niche. Just one. (Don’t worry, you can niche hop later.)
2. WHAT result do you give them?
Not “support.” Not “backups.” Something like:
“We keep your office running without you ever having to think about IT.”
3. HOW do you do it?
No need for secrets. Just say what you do.
“We set up and manage Microsoft 365 so everything just works.”
But What About Pricing?
Easy.
Most of you are over complicating this.
You’re trying to reverse-engineer hourly rates, track device counts, calculate support hours, and stress over scope creep.
Here’s the fix:
Pick a monthly price you’d feel proud to charge
Tie it to an outcome (not hours)
Stick to one pricing model: flat fee or per user
Practice saying it out loud until it rolls off your tongue
“Yeah, I charge $1500/month. We handle everything. No surprises. Just results.”
Say it with your chest.
That’s partner energy, not tech-for-hire energy.
Positioning? It’s Just Clarity
You don’t need fancy branding or a slick funnel.
You need to answer this:
“Why would someone hire you instead of staying with what they’ve got?”
Your answer:
Because I solve a business problems
Because I make it easy
Because I’m not selling tech–I’m delivering results.
But Wait–Wasn’t This About the POD Framework?
Yep.
If you’ve been following the series, you know I’ve been unpacking something called the POD Framework:
Product
Offer
Delivery
This newsletter is all about the “O.”
Not in a concept-heavy, bullet-point way.
But in a “how do I actually sell something people want?” kind of way.
Because frameworks don’t sell.
Offers do.
And when your offer is built on a solid product and supported by efficient delivery, everything gets easier.
We’re still following the blueprint.
Just doing it in a way that keeps you moving forward.
What To Do Now (Seriously, Do This)
Take 10 minutes. Write this sentence:
“I help [WHO] get [RESULT] without [PAIN], using [METHOD].”
Then jot down:
🧠 Your offer name
📦 What’s included (use the 5:5:5 framework if you know it)
💵 Your monthly price
That’s your offer.
You’re in business now.
No guesswork. No noise. Just clarity.
Final Thought
If you’ve been spinning your wheels...
If you’ve got too many services and not enough sales...
If you don’t feel like a real business owner yet...
Simplify.
One offer. One audience. One path forward.
That’s how you win.
👋 Want Help?
If this newsletter finally made things click, great.
If you want a hand crafting your offer–or you’re stuck turning your idea into a real, paid service.
Hit reply or book a 1:1.
You don’t need a second opinion.
You need a second brain.
Up Next:
The simple way to fulfill without burning out–or hiring a team you can’t afford.
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